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Jakob Nielsen Just Declared UI Design Dead. He's Spectacularly Wrong.
Apparently, the "king of usability" thinks humans are about to become lazy couch potatoes who hand over all decision-making to AI Jakob...


Your MVP is Actually MVF (Maximum Viable Failure)
And why every startup guru needs to stop pretending otherwise Okay, confession time. I'm about to trash the startup world's most beloved...


Beauty Sells: Why Stunning UI Design is the Secret Sauce for SaaS Success
"Ever wondered why high-end perfume brands design the box before the scent? It's because beauty sells—and your SaaS application is no...


AI in UX Design: How Agencies Are Leading the Integration of New Technologies
Do you recall that moment when you were trying to share your design vision with a client, hoping for a magical assistant who could create...


Why Your Agency Relationship Shouldn't Feel Like a Bad Tinder Date
Picture this: You're sitting across from an agency team, they're promising you the world, showing you their greatest hits, and everything...


Cognitive Load: The Secret Ingredient to Effortless User Experience
Let’s talk about cognitive load – a term that sounds intimidating but is really the secret sauce to making your product a hit. Whether...


Why Traditional UX is Dead: Cognitive UX is the Future
Let’s be honest: traditional UX is getting a bit stale. Designers are obsessed with buttons, flows, and pretty layouts but often miss the...


Bright Ideas and Dark Modes: Our Citi Velocity® Adventure
We knew we had a challenge when Citi Group came to us with their Citi Velocity® Charting platform. Managing over a million data series...


Tech Transformation in 2024: Signals of Change and Rebirth
Discover the pivotal shifts and emerging opportunities shaping the tech industry's transformative year. As we navigate the tech...


For Startups, MVP Can Be a Fast Entry to E-commerce
In sports, the MVP (Most Valuable Player) label is reserved for players who make a dramatic impact on a game. For Startups, a different...


Information architecture in UX design: everything you need to know
Information architecture in UX design: everything you need to know An essential part of the human condition is our calling to group...


The Law of Similarity In UI and UX Design
We live our lives believing that we understand the world we live in and make objective assessments of our surroundings—that’s only partly...


In eCommerce, Design Pivots Around User Needs
One of my design gurus, the former Jan V. White, was fond of saying that “design is a clarification process — not a beautification...


A Collection of Tactics Do Not a Strategy Make
I’ve lost count of how many times I’ve walked into a senior executive’s office and heard a version of this: “We really need to improve...


10 Reasons Why Most E-commerce Businesses Fail
Given the accessibility of online resources and tools, one would think that starting and running an eCommerce business would be easy....


Minimum viable product (MVP). What is it and why should you care?
A minimum viable product is a great way of building user centric digital services in a fraction of the time. It will also lead to big...


The user is the arbiter of the product or service's utility.
UX came into its own in the early 2000s with the advent of NNg human computer interaction as early offshoot of ergonomics, industrial...
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