–The AI that measures visual complexity
Meet Cognify
Cognitive resources are limited in users. They should be used to solve tasks, not to operate interfaces.
–Cognify Lab
Revolutionizing UI Design Through Cognitive Science
Objective measurement for what was once subjective guesswork
REVOLUTIONARY BREAKTHROUGH
Cognify uses advanced computer vision to analyze 18 distinct factors that contribute to visual complexity and cognitive load in user interfaces
THE PROBLEM:
Traditional UI/UX relies on subjective opinions and limited user testing
THE SOLUTION:
Cognify objectively quantifies exactly how much mental effort your interface demands
How Cognify Changes Everything
1. Scientific Design Decisions
Design decisions become scientifically comparable rather than opinion-based No more endless debates about "what looks good"
2. Predictive Performance
Teams can predict user performance before development, saving costly revisions Catch usability issues before they ship
3. Cognitive Optimization
Interfaces optimized specifically to reduce cognitive burden on users Users focus on tasks, not fighting the UI
4. High-Stakes Reliability
Critical industries (healthcare, aviation, finance) minimize error rates through measurably clearer interfaces
5. Field Transformation
Entire field shifts from subjective aesthetics to "what measurably works better for human cognition"
Visual Load → Foundation → Mental Model
UI Design Complexity Metrics
What actually makes interfaces feel complex (or simple)
ID | What we're measuring | What it actually means | Score | Platform | Impact Type |
|---|---|---|---|---|---|
m1 | Stuff Count | How many clickable things, buttons, and widgets are crammed onto the screen | 124 | Web, Mobile, Apps | |
m2 | Grid Game | How well everything lines up - the difference between looking professional vs thrown together | 17 | Web, Mobile, Apps | |
m3 | Screen Real Estate | How much of the screen is actually filled with content vs empty space | 86 | Web, Mobile, Apps | |
m4 | Proximity Vibes | How close related elements sit together - impacts whether things feel connected | 54 | Web, Mobile, Apps | |
m5 | Invisible Boundaries | How obvious the gaps between different sections are - helps users chunk information | 23 | Web, Mobile, Apps | |
m6 | Visual Clusters | How many distinct "things" your brain has to process separately | 243 | Web, Mobile, Apps |
–Design Intelligence
Design decisions backed by data instead of opinions
Cognify turns design arguments into design facts. Instead of endless debates about what "feels right," you get objective scores that predict exactly how users will perform. We measure the invisible factors that make interfaces effortless or exhausting—giving you a common language for design decisions that actually matter.
Cognify measures 18 factors that predict user confusion before interfaces launch. Instead of guessing what works, we use data to show exactly what breaks user experience.
Currently in development.
Research project exploring objective design measurement.
Ready to learn how we can help?
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