–BRUTAL TRUTH
Why 90% of Startup Studios Fail Their Clients
70%
Fail due to weak value props
10:1
Our minimum gain/pain ratio
4U's
Problems that actually matter
–PROVEN FRAMEWORKS
The Agory Methodology: Beyond "Build Fast and Hope"
4 U's Problem Validation
Unworkable, Unavoidable, Urgent, Underserved
Before touching code, we validate problems through our 4 U's framework. Problems must be severe enough to cause firings (Unworkable), affect everyone in the segment (Unavoidable), be their #1 priority now (Urgent), and poorly served by existing solutions (Underserved).
Example: iPhone activation failures weren't just "inconvenient" - they caused public embarrassment, affected every customer, needed immediate fixes, and existing solutions failed completely.
MVS Before MVP
Minimum Viable Segment Defines Everything
Your Minimum Viable Segment comes before your Minimum Viable Product. We find the smallest group with identical pain points where you can sell the same solution repeatedly without changes. Most studios build for "small businesses" - we build for "local restaurants with 2-10 employees struggling with inventory waste."
Why it works: Connected (Kazakhstan nonprofit) didn't target "everyone in Kazakhstan" - they focused on "children from marginalized rural communities lacking digital literacy and equipment."
3D Breakthrough Positioning
Disruptive, Discontinuous,
Defensible
We reject "faster, better, cheaper" positioning. Every product must be Disruptive (changes how things work), Discontinuous (enables impossible things), or Defensible (creates switching costs). Ideally all three. Bigger companies will out-execute you on speed and price - they can't copy your moat.
Real moats: Airbnb (don't own assets), AWS (scale-enabled cloud), Facebook (network effects), Salesforce (switching costs).
Quantified Value Engineering
10:1 Gain/Pain
Ratio Minimum
We measure the value delivered against adoption friction. Learning new systems, changing workflows, integration costs, startup risk - it all counts as "pain." For enterprise customers, we need 10:1 minimum gain/pain ratios to overcome inertia. We calculate this before building anything.
Hidden pains: Training costs, workflow disruption, vendor risk, integration complexity, change management resistance.
Our Value Proposition Engineering Process
"For [specific MVS] dissatisfied with [4 U's validated problems] due to [unmet critical needs], we build [3D breakthrough solutions] that provide [quantified 10:1 value] unlike [current inadequate alternatives] that fail because [dependency analysis]."
–LET US HELP
AGORY DIFFERENCE
agory Methodology
vs
Generic Studio Approach
✓ Build what markets demand
✘ Build what founders request
✓ Proprietary 4 U's + MVS frameworks
✘ Generic frameworks and templates
✓ Engineer competitive moats
✘ Focus on features and benefits
✓ Target minimum viable segments
✘ Target broad markets ("SMBs")
✓ 3D breakthrough positioning
✘ "Faster, better, cheaper" positioning
✓ Validate with customer interviews
✘ Skip problem validation
✓ Map all critical dependencies
✘ Ignore market dependencies
✓ Measure 10:1 gain/pain ratios
✘ No quantified value analysis
✓ Engineer product-market fit
✘ Hope for product-market fit
–PACKAGES
Packages for launching your product
Compare our comprehensive service packages. Each on is designed to support your product launch and find the perfect fit for your current needs.
2-Week Starting at $17,400 | Pre-Launch Prototype Starting at $39,400 | Tech-Enabled Proof of Concept Starting at $82,800 | Full MVP Starting at $98,000 |
Naming Workshop | ✗ | ✓ | ✓ | ✓ |
Branding | ✗ | ✓ | ✓ | ✓ |
Visual Direction | ✓ | ✓ | ✓ | ✓ |
Landing Page | ✗ | ✓ | ✓ | ✓ |
Hero Section | ✓ | ✓ | ✓ | ✓ |
App Map Flow | ✗ | ✓ | ✓ | ✓ |
Clickable Prototype | ✗ | ✓ | ✓ | ✓ |
MVP Roadmap / MSCW | ✗ | ✓ | ✓ | ✓ |
Letters of Intent | ✗ | ✓ | ✓ | ✓ |
Pitch Deck Template | ✗ | ✓ | ✓ | ✓ |
Service Design Model | ✗ | ✗ | ✓ | |
No / Low-Code Function | ✗ | ✗ | ✓ |
