–WORKING WITH US
Design how people think,
not just how things look
We're Agory Design — a full-scale digital product company that helps businesses create products that actually matter.
–OUR PHILOSOPHY & PROCESS
Understand first, design second
Most agencies start with solutions. We start with your reality. Because the best digital products aren't just well-designed — they're well-thought-out.
Current State Assessment
We dig into where you are right now — your business goals, user frustrations, technical constraints, and competitive landscape. No assumptions, just facts.
Questions we'll explore together
What's working in your current product and what's causing users to abandon their tasks halfway through?
Which business metrics actually matter to your success, and how does user behavior connect to those numbers?
What technical and business constraints do we need to design around, and where do we have flexibility to innovate?
Align on
key constraints
Fixed investment and timeline
Scope is flexible, but we guide to specific outcomes based on the MSCW prioritization, continuous discovery, and design along the way.
Fixed scope
Scope and business outcomes are fixed, but the investment and timeline are flexible. Typical for Healthcare, Fintech, and other compliant applications.
Continuous agile team
We work alongside your team as an embedded extension to prioritize and execute on the shared mission.
–The Difference
How we think differently
This is where Agory gets different. We don't just design interfaces — we design thinking systems. We don't just implement AI — we implement ethical AI.
01
Cognitive UX Deep Dive
We map how your users actually think and make decisions, not just what they click. Mental models matter more than visual models.
What we uncover
How do users mentally categorize your offering, and what assumptions drive their decision-making process?
Where do cognitive biases help or hurt the experience, and how can we design with their mental models instead of against them?
What information architecture matches how people naturally think about your domain?
02
Ethical AI Integration
If your product uses AI (and increasingly, they all do), we ensure it treats people fairly and transparently. Smart technology should make users feel empowered, not manipulated.
Our ethical framework addresses
How transparent should the AI decision-making be, and what level of control do users need to maintain trust?
What biases might the system perpetuate, and how do we audit for fairness across different user groups?
What happens when the AI gets it wrong, and how do we handle those moments gracefully?
03
Prototype, Test, Learn
We build just enough to test our hypotheses with real users. Because opinions are interesting, but data changes everything.
Our testing approach
What are we assuming that might be wrong, and what's the fastest way to validate core concepts with real users?
How do users really behave versus what they say they do, and what needs to change before we build the real thing?
Which features actually drive the business outcomes you care about most?
04
Build and Scale Thoughtfully
Development guided by user psychology and ethical principles. We don't just make it work — we make it work for humans.
How we ensure quality
Does the interface match users' mental models, and are AI decisions explainable and fair?
Can users maintain control and understanding as they interact with your product?
How will this scale without losing its humanity as your user base grows?
05
Partnership, Not Handoff
Your expertise + our methodology = better outcomes. We collaborate, not dictate. You know your business; we know human behavior and technology ethics.
What partnership looks like
Regular check-ins and feedback loops ensure we're always aligned on priorities and progress.
Transparent process and decision documentation means you understand not just what we're building, but why.
Knowledge transfer and ongoing support help your team maintain and evolve the product as it grows.
–OUR EDGE
What Actually Sets Us Apart
Two core principles that transform how we approach every project.
Cognitive UX
We design how people think, not just how things look
Most UX focuses on interfaces. We focus on mental interfaces. How do users categorize information? What assumptions drive their decisions? How can we work with human psychology instead of against it? This isn't about making things prettier — it's about making them more intuitive at a cognitive level.
Ethical AI
We ensure technology treats people fairly and responsibly
AI isn't magic — it's code with consequences. We build AI that users can understand, control, and trust. No black boxes. No hidden manipulation. No perpetuating harmful biases. Just smart technology that empowers users instead of exploiting them.
–OUR EDGE
The Reality Check
Here's what we've learned from building digital products that actually get used and loved by real people.
73%
Of digital products fail because they don't match how users think
89%
Of users abandon apps that feel manipulative or untrustworthy
2.5x
Higher engagement when UX aligns with cognitive patterns
67%
Of companies don't consider AI ethics until it's too late
166 Geary St
San Francisco, CA
+1 551 358 9881
Tjärhovsgatan 11, Stockholm, Sweden
+46 8 503 112 00
453 Jinnah Avenue F-8, Islamabad, Pakistan
+92 345 5163626