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5 min read
The Law of Similarity In UI and UX Design
We live our lives believing that we understand the world we live in and make objective assessments of our surroundings—that’s only partly...

2 min read
In eCommerce, Design Pivots Around User Needs
One of my design gurus, the former Jan V. White, was fond of saying that “design is a clarification process — not a beautification...


2 min read
A Collection of Tactics Do Not a Strategy Make
I’ve lost count of how many times I’ve walked into a senior executive’s office and heard a version of this: “We really need to improve...
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