DESIGN
SPRINTS
Get the answers you need for your product in one week
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A design sprint is an industry proven process created by Google Ventures that helps you answer critical business questions through design, prototyping, and testing ideas with customers.
It incorporates business strategy, innovation, behavior science, and design thinking into an easy to use framework that any team can take advantage of.
The benefits of design sprints
One week. Incredible results.
Save time & money
Don't waste resources on a product or
feature no one wants
Stop endless debate
Let the evidence guide your team
Learn quickly & effectively
Shortcut the process to get the
answers you need
Make meaningful decisions
Gain confident in the choices you
make to grow your product
Gather valuable evidence
Reduce your risk with data to guide
your product growth
A clear path forward
Know what you need to do next
DAY 01
Understand & Define
What are the user needs, business needs, and technology capacities? What is the key strategy and focus? Where do we provide the most value?
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360 Lightning Talk
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Competitive Overview
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User Interview
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Stakeholder Map
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Summarize learning and first ideas
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User Journeys
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Design Principles
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First Tweet
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What we'll define:
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The opportunity and theories the team has around the problem and solution
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What perspective and perceptions our customers have about the problem
DAY 02
Diverge & Decide
How might we create a solution that would solve for what we know today?
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Sketch 8 ideas
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Sketch 1 idea
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Sketch 1 Storyboard
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Zen Voting
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Team Review
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Thinking Hats
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What we'll decide:
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What solution ideas does the team have?
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What ideas will help us learn the most?
DAY 03
Prototype
Create a prototype that makes our idea real and interactive so we can get feedback from real users.
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Mock
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Demo
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User Interviews
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Video
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Physical Prototype
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What we'll decide:
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What is the right method for our testing?
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What is the right level of fidelity for learning and building confidence?
DAY 04
Validate
Test the ideas with users, business stakeholders, and technical experts.
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User Testing
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Stakeholder Validation
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Technical Feasibility Validation
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What we'll learn:
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What gaps or leaps of faith are we asking users to take in the proposed journey?
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Where can we clarify through flow, expectations, and messaging?
DAY 05
Next Steps Report
Organizing feedback, identifying patterns, and using insights to shape the next steps for gaining clarity and confidence.
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Mock
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Demo
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User Interviews
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Video
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Physical Prototype
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What we'll learn:
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What insights can be incorporated back into the team?
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What do we want to continue testing or test more deeply?
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We had a lot of ideas. Ideas all over the place. And once we started working with Agory team and their methodology, that really helped us start with the discussion around the business and the market as opposed to going straight to the technology and requirements.
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Pete Cassani
Co-Founder, The Peasants