DEALERTRACK
Dealertrack, the industry’s standard for automotive financing, serves high-end auto sellers such as BMW, Mercedes-Benz, Porsche, and Audi. They sought to create a seamless, end-to-end auto-buying application that would take customers from selecting their dream car to having it delivered to their doorstep, including financing, credit applications, and transaction management. Dealertrack partnered with Agory Design to enhance the user experience, reduce friction in the buying process, and provide a cohesive platform that caters to the needs of both dealers and customers.
Accelerating the Auto Buying Journey with a Unified Platform
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End-to-End Car Buying Experience
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Agory Design focused on creating an integrated platform that simplified the car buying journey for customers and dealers. By unifying all steps—from vehicle selection to financing and delivery—we eliminated the need for multiple touchpoints and provided a seamless experience. Our user-centric approach ensured that every interaction was intuitive, reducing the complexity of transactions and enhancing user satisfaction.
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Enhanced Financing Process with Real-Time Insights
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We streamlined the financing process by integrating AI-driven tools that quickly analyze customer credit information and present tailored financing options. This allowed dealers to offer competitive rates and personalized loan packages, speeding up the approval process and increasing customer trust in the platform.
55%
User Satisfaction: Achieved a 55% increase in positive feedback, with users praising the platform’s ease of use and the streamlined car buying process.
30%
Efficiency Gains: Reduced the time to complete a transaction by 30%, allowing dealers and customers to finalize purchases more quickly.
45%
Adoption Rate: Saw a 45% increase in dealer adoption of the new platform, with users appreciating the integrated, end-to-end experience.
35%
Error Reduction: 35% decrease in errors during the credit application process, thanks to the intuitive design and AI-powered validation.
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ated to navigating investment options and portfolio management, leading to a more seamless user experience.
"agory Design has revolutionized our auto-buying process. The new platform is not only user-friendly but also incredibly efficient, allowing us to better serve our customers and finalize transactions with ease. It's a game-changer for our industry."
SEAN HAGGERTY DEALERTRACK SENIOR PRODUCT MANAGER
CLIENT
DEALERTRACK
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LOCATION
LONG ISLAND, NY
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SERVICES
RESEARCH Qualitive & Quatative
PROJECT MANAGEMENT
DATA VISULIZATION
FINANCIAL MATH
UX DESIGN
UI DESIGN
ENGINEERING
QUALITY ASSURANCE
CHALLANGES
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Navigating Complex User Journeys
One of the main challenges was managing the non-linear nature of the car buying process. Dealers and F&I managers often jump between tasks based on the available information and customer preferences. Designing a platform that could adapt to these varied workflows while maintaining a cohesive experience was a complex task.
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Balancing Speed and Detail
Dealers operate in a fast-paced environment where every second counts. The challenge was to deliver a platform that was not only fast but also detailed enough to provide all necessary information without overwhelming the user. Achieving this balance required careful design considerations and a focus on optimizing load times.
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Ensuring a Universal Experience Across Devices
Given that dealers and customers might access the platform from various devices, it was crucial to ensure a consistent and responsive experience. This involved creating universal design guidelines and ensuring that the platform worked seamlessly across different screen sizes and devices.
SOLUTIONS
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User-Centric Design Approach
We conducted extensive research into the daily workflows of dealers, salespeople, and F&I managers to understand their pain points and needs. This informed the creation of user journey maps, wireframes, and prototypes that prioritized key tasks and streamlined the user experience. Our design emphasized quick access to actionable tasks and minimized the steps required to complete transactions.
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AI-Powered Financing Tools
Agory Design implemented AI-driven tools that analyzed customer credit data in real-time, providing instant feedback on loan approvals and personalized financing options. This not only sped up the credit application process but also increased transparency, helping build customer trust.
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Integrated and Consistent Experience
We ensured that the Dealertrack platform provided a consistent experience across its suite of supporting apps. By setting site-wide guidelines for elements like buttons and forms, we created a cohesive interface that dealers could access from anywhere, ensuring they had the tools they needed at their fingertips.
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Redefining Auto Buying with Dealertrack's Unified Platform
Agory Design’s partnership with Dealertrack resulted in a transformative auto-buying application that catered to the needs of high-end auto sellers and their customers. By integrating the entire buying journey into a single, user-friendly platform and leveraging AI to streamline the financing process, we enhanced the overall experience and increased dealer efficiency. The project underscored the importance of a unified, intuitive platform in delivering a superior auto-buying experience.