BOSTON BALLET
Boston Ballet, founded in 1963, is a renowned professional classical ballet company based in Boston, Massachusetts. With a rich history in performance, community engagement, and dance education through the Boston Ballet School, the organization sought to revitalize its brand to better reflect its dynamic evolution and deepen its connection with the broader community. Boston Ballet engaged Agory Design to enhance its brand presence, increase ticket sales, and build a more robust online community.
Building a Stronger Boston Ballet Community
Reimagining the Boston Ballet Brand
Agory Design took on the challenge of reshaping Boston Ballet’s brand identity to reflect its bold artistic vision and deep community ties. We created a cohesive and modern brand narrative that resonated with both traditional ballet enthusiasts and a newer, more diverse audience. This rebranding effort extended beyond visual identity, focusing on communicating Boston Ballet's commitment to inclusivity, accessibility, and artistic innovation.
Enhancing the Online Presence
We developed an engaging online platform that not only showcased the Boston Ballet’s rich heritage but also provided an interactive space for community members to connect with the institution. This platform served as a hub for storytelling, event promotion, and ticket sales, making it easier for users to engage with the brand and become part of the Boston Ballet community.
Driving Ticket Sales and Community Growth
Through targeted digital marketing strategies and a more intuitive e-commerce platform, we significantly improved the ticket purchasing experience. This effort not only boosted sales but also contributed to the growth of a vibrant, engaged online community that continues to support Boston Ballet’s mission.
"agory Design propelled Boston Ballet into the modern era, elevating our brand without compromising our core identity. The new brand and online platform have significantly increased our visibility and deepened our connection with the community."
MEGAN O'BRIAN BOSTON BALLET COMMUNICATIONS DIRECTOR
50%
Community Growth: Achieved a 50% increase in online community engagement, with more followers, interactions, and content shares.
40%
Ticket Sales: Increased ticket sales by 40% within the first year of the rebranding effort.
35%
Brand Visibility: Saw a 35% rise in brand mentions and media coverage, including features in prominent publications such as The Boston Globe.
45%
User Satisfaction: Reported a 45% increase in positive user feedback regarding the new online experience.
CLIENT
BOSTON BALLET
LOCATION
Boston, MA
SERVICES
RESEARCH Qualitive & Quatative
PROJECT MANAGEMENT
BRAND AND LOGO
UX DESIGN
UI DESIGN
ENGINEERING
QUALITY ASSURANCE
CHALLANGES
Redefining Perceptions of Ballet
One of the major challenges was shifting public perception of ballet from a traditional, perhaps exclusive, art form to one that is accessible and relevant to a broader audience. This required a brand identity that could bridge the gap between the old and the new, honoring the legacy of Boston Ballet while making it inviting to new audiences.
Building a Cohesive Online Community
Boston Ballet’s community was strong but fragmented across various platforms and channels. Unifying this community under a single, engaging online platform that reflected the organization’s values and mission was a complex task that required strategic planning and execution.
Balancing Tradition with Innovation
Boston Ballet’s rich history and esteemed reputation meant that the new brand identity had to respect the institution's legacy while also embracing innovation. This balance was crucial in appealing to both long-time supporters and new audiences.
SOLUTIONS
Strategic Brand Development
Agory Design conducted extensive research to understand the needs and perceptions of Boston Ballet’s diverse audience. This informed the creation of a brand identity that was both modern and respectful of the company’s history. We focused on storytelling that highlighted Boston Ballet's role as a cultural leader and its commitment to community engagement.
Revamping the Online Experience
We overhauled Boston Ballet’s online presence, creating a user-friendly, visually appealing platform that served as a central hub for all digital interactions. This platform integrated ticket sales, event promotion, and community engagement features, making it easier for users to connect with the brand.
Targeted Marketing and Outreach
Our digital marketing strategy included targeted campaigns that reached both existing and new audiences, driving traffic to the new online platform and increasing ticket sales. By leveraging social media, email marketing, and partnerships with local influencers, we expanded Boston Ballet’s reach and visibility.
Agory Design’s collaboration with Boston Ballet successfully revitalized the brand, transforming it into a more inclusive and accessible cultural institution. By focusing on community engagement, enhancing the online experience, and driving ticket sales, we helped Boston Ballet not only maintain its prestigious reputation but also reach new heights in audience engagement and brand visibility.
Elevating Boston Ballet: A Brand Reimagined, Community Strengthened
Agory Design partnered with Boston Ballet to revitalize their brand and online presence, making the prestigious ballet company more accessible and engaging to a broader audience. Through strategic brand development and an enhanced digital platform, we increased ticket sales by 40%, grew online community engagement by 50%, and significantly boosted the organization’s visibility. This transformation not only preserved Boston Ballet's legacy but also propelled it into a new era of cultural relevance and community connection.